In simple terms, a Traffic Exchange is a service you can join to generate free traffic to your site. How it works is you view other members web pages in exchange for having your own web page viewed.
Every time you view another member’s web page for a period of time (for example 20 seconds) your balance of credits increases. Every time a member views your web page for the same period of time your credit balance decreases.
There are two main types of traffic exchanges – manual exchanges and auto exchanges. A manual
exchange requires a real human being to view the web page and click on a link to proceed to the next web page. An auto exchange can be left running in your web browser and will automatically refresh to a web page.
Although both of these methods will bring hits to your website, the use of a manual exchange is far more likely to bring a visitor who will actually read what is on your web page.
The auto exchange user who leaves their computer on all night, surfing web pages while they sleep is unlikely to buy your product.
The Benefits Of Traffic Exchanges
There are many benefits to participating in Traffic Exchanges:
1. They’re an inexpensive - often free - method of generating targeted traffic to your website.
2. You will start seeing an increase in traffic almost immediately. No waiting for weeks or months to see results, as is often the case with other forms of advertising.
3. They can be a great way to test ad copy for use with other, more expensive forms of advertising such as Pay Per Click campaigns.
4. You can build a "down-line" by referring others, which allows you to more quickly earn credits. Over time your traffic can be almost entirely generated by the efforts of others.
5. You’ll gain exposure to your competitor’s products and services, which will give you some good ideas for promoting your site.
How Traffic Exchanges Work
Different Traffic Exchanges work in different ways. In general though they all offer a free or paid version.
Depending on which option you choose you will be eligible to receive a certain number of credits when you surf other member’s sites and when you refer people who join.
Almost all of them also allow you to build a down-line of members you’ve referred. Often your down-line can extend several levels deep so that as people you refer in turn refer others, you continue to gain more and more credits.
extend several levels deep so that as people you refer in turn refer others, you continue to gain more
Some Traffic Exchanges also pay out cash incentives when the people in your down-line upgrade their membership or purchase other forms of advertising that the Traffic Exchange offers such as banner ads. This gives you several ways to benefit from participating in the Traffic Exchange.
When deciding which Traffic Exchange program to join, there are several features to consider:
Credit Ratio – All Traffic Exchanges allow you to earn credits in exchange for viewing other member’s web pages. Look for one that provides a good return on the number of credits you receive for each page you view.
Time Limits – When surfing for credits, most traffic exchanges require you to view a site for a minimum amount of time before you earn a credit. This is normally somewhere between 10 and 30 seconds. The longer you have to view a page means the slower you can surf, but it also means longer that potential customers view your pages.
Anti Cheat Mechanisms – To ensure that a real person is viewing your web site most Traffic Exchanges use anti cheating mechanisms. This usually means that instead of clicking a "Next Site" button you have to click on a specific graphic such as a number, letter, picture or colored icon from a selection of a few, to proceed to the next site. Repeated failure to do this correctly means account suspension or termination. Look for a Traffic Exchange with a system like this to ensure that your credits are not wasted on cheaters who never view your page.
Referrals – This is the fastest way to build up your credits. Most Traffic Exchanges provide you with
referral pages and banners. You can use these materials to recruit your down-line. When someone signs up from your promotional web page or banner they are placed in your down-line.
Paid/Pro Memberships – Most Traffic Exchanges offer paid memberships as well as free memberships. Normally a paid membership earns you privileges such as an allocation of credits per month plus an increased number of credits for your own surfing and the surfing of your down-line. Most exchanges also allow you to purchase extra credits.
Bonuses – Many Traffic Exchanges will give you bonus credits for signing up, for surfing a certain number of pages, or for winning competitions or sweepstakes. Look for ones that provide added bonuses and accumulate credits even faster!
Developing Your Down-line
Discover how to generate enough credits so that you won’t have to surf at all and you’ll still be getting lots of targeted traffic.
To make Traffic Exchanges work in the beginning, it’s important that you surf on a regular basis. A good strategy is to set aside a couple of hours each day. Although it may seem like a lot of work at first, you will soon see reap the rewards of increased traffic to your site.
Since keeping up a schedule of surfing every day can be time consuming, the best long-term strategy for benefiting from Traffic Exchanges is to build your own downline. This is a group of people that you recruit to join a Traffic Exchange under you.
As the members you’ve referred surf – and recruit others – you will receive credits. The larger your
down-line becomes, the more you’ll be able to cut back on the amount of time you personally surf. Ideally you’ll eventually have a large enough downline that you won’t have to surf at all and you’ll still be getting lots of targeted traffic.
Since they are so important to your overall strategy, it’s critical that you create a relationship with each member of your down-line. Start by sending all new recruits a personalized welcome email. Thank them for joining and encourage them to contact you if they have any questions. This is also a good time to share with them any tips that have helped you make the most of Traffic Exchanges.
Don’t forget to encourage them to recruit new members. Since Traffic Exchanges typically offer you credits and/or cash for referrals that your downline make, it’s in your best interest to have them recruit as many people as possible.
Here's how you can build your down-lines and increase your credits so you can put your traffic generation on complete autopilot.
Eventually you will be generating enough credits from your down-line members that you will be able to stop surfing all together. Instead you'll just have to log-in to your traffic exchanges and allocate your credits that you received from your down-line members to your websites.
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