For years, advertising has tricked us into thinking that catchy and creative headlines and phrases work well at capturing our attention. They might have for a while but not so much anymore. As consumers we are tired of advertising trickery, marketing cliques, and surreptitious methods of persuasion. We don’t want to be lied to, gimmicked, or fooled. We just want the truth!
Wouldn’t it be easier to get the point in our content instead of trying to persuade others?
If you focus your content on being clear, not clever, you will find that more people will place their trust in you. Be careful not to make things more complicated than they need to be. Use simple words that are easy to understand. Your goal is to be understood. Just be clear with what you want people to do on your site. You will gain more fans and followers in the long-run.
Make Content Shareable and Social
Social media websites have seen and exponential growth in the past decade and continue to grow larger every day. Oftentimes people will "Like" a post, product, or blog entry, causing all of their friends to see what they like and even provide them with a link to find it themselves.
Consider this type of network effect for your own website. Make it just as easy for people to share and socialize about your content and resources. It's almost blindingly obvious why you should take advantage of this opportunity. Providing people with excellent content that can be shared with their peers will surely increase your flow of traffic.
•Add a sharing widget or plugin to every page on your site. This will enable visitors to share your pages via all the major social networks. Tools like AddThis or ShareThis are easy to install and provide you with analytic tracking as well.
If you’re on a blogging platform like HubSpot or Wordpress, there are plug-ins available that enable people to share your articles plus auto-publish content to your social networks like Twitter, LinkedIn and Facebook.
Blogging
Blogging is without a doubt one of the most important assets to any inbound marketing strategy and it’s a perfect complement to your website.
Here are some reasons why you really need a blog:
•It creates fresh content and more pages of content, which is great for SEO.
•It helps establish you as an industry authority and thought leader.
•It helps drive more traffic and leads back to your website.
•It’s a great channel to converse and engage with your audience and customers.
•It’s a great way to get valuable inbound links!
Blogging isn’t as difficult as you think. There are plenty of blogging tools you can use to get started. If the ability to create content regularly is your main concern, there are inexpensive blog writing services (called Content Marketplaces) like Zerys and WriterAccess that will help you get started.
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