You will not be able to move up in the page rankings until you understand
where you are ranking right now for the keywords you have chosen for
your website and your products and services.
By now, you should have a list of relevant keywords your future
customers are using to search. Add these keywords throughout your
website content, in the title, Meta description, and Meta tags. When used
in your copy, keep the keywords near the beginning, somewhere in the
middle of the copy, and again toward the end.
When you are ready to find out where you stand in the eyes of the search
engine, you can use the Google PageRank Report for free. This is an
online tool to check the PageRank values for the list of URLs you enter.
Once you know where you stand and why, you can focus your efforts into
improving your ranking in the search engines.
Creating and Optimizing Your Webpage
We’ve reached the most critical part of search engine
optimization/marketing. To keep the search engines happy, you must give
them what they want to find, so you can compete effectively. The search
engines are constantly changing their ranking algorithms, so getting
things right from the get go will help you weather the changes. Read on
to find out more about what the search engines want to know.
Search the keywords you want to rank for in Google, and take a close
look at the top 10 sites to get an understanding of what has them ranking
so high.
Study them and look at the following:
• Content
• Keyword placement
• Keyword density
• Keyword counts
• Link popularity
• Word counts
While you’re already looking at the competition, take note about how they
are using color, graphics, testimonials, and white space. This can help
you spark ideas to improve the overall look and feel of your website.
Emulating success is a technique people have used for decades, and you
can make it work for you. One caveat: Don’t plagiarize the website’s
content!
If you try to do all of this on your own manually, you’ll be busy for a
while. Search Google for “analysing keyword density” and you’ll find a
number of free tools to help you get the job done.
Uploading Your Website Pages
Each time you make a change to your website, no matter how minor,
upload the new version. It will help keep your page current and will
attract the search engine robots. Change triggers new content in the eyes
of the search spider… and this is a good thing.
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